Every Body Plays a Part
National Museums of Singapore
Social & Digital Campaign
SEPT 2020
At the height of the pandemic, National Museums tasked us to create an exhibition around a series of artefacts showcasing the history of public health crisis in Singapore, as well as to drive traffic to it by creating content around the exhibition's artefacts.
Art Direction
In line with the theme of history and science, we incorporated the use of a scientific journaling visual style - vintage inking illustrations and intricate detailing reminiscent of old medicinal drawings. This visual style wrapped around all campaign visuals from website to social content.
PROPOSED SITE DESIGN
WEBSITE ANIMATED MASTHEADS
CONTENT CREATION
The BCG Diaries
Do you still remember the day you rolled up your sleeve for the dreaded BCG jab back in P6? Featuring Singaporeans recollecting this rite of passage, we created a nostalgic social video inviting fans to share their stories with us.
They were also directed to NMS's digital exhibition to learn more about vaccinations and other public health measures designed to protect the collective human body.
Song for Taking Pulse
Written by a Chinese Physician in the 1940s, the 'Rhyme For Taking Pulse' explains why pulse is crucial to understanding the root of an illness and gives us the lowdown on how to check it.
After translating the original document, we partnered with local beatboxer Dharni to transform it into a heart beat-box remix, incorporating heartbeat sounds as the bass of the track.