IMDA Locker Alliance
Branding
MAR 2020
In early 2020, IMDA planned to roll out a nationwide network of 1000 parcel locker stations located at key public locations, including HDB estates, MRT stations and Community Clubs.
Residents can look forward to having at least one parcel locker station located about five minutes’ walk, enjoying greater convenience and more choices in their preferred parcel pick-up locations.
With that, we were tasked to create cool and catchy names and visual branding options reflecting its key benefits including accessibility and convenience.
PROPOSED BRANDING CONCEPT
Cubby
A charming contraction 'cubbyhole' - alluding to how our lockers will serve as convenient storage spots for Singaporeans' parcels.
ALTERNATIVE BRANDING CONCEPT
Alpaca
This name playfully refers to how ‘all packages’ can be easily delivered to and collected from our parcel locker stations.
FINAL APPROVED BRANDING
pick!