Hello! My name is Yue Li, a Product Designer in the tech industry.

Before this, I spent more than 7 years in the creative industry, conceptualising and art directing creative campaigns across a variety of clients - equipping me with a range of creative problem solving skills that includes taking into account human behaviour and psychology to create ideas that work for both businesses and target audiences.

Today, I am embarking on an exciting new journey to translate my skills to create experiences that merge logic with magic.

If you are looking to collaborate, let’s connect! 🤙